WILMINGTON, VERMONT: Southeast Vermont Transit (SEVT), operators of the Current and The MOOver transit systems, has moved a step closer in its year-long re-branding effort with re-organization of both divisions.
Current General Manager Rebecca Gagnon left the company recently, and MOOver General Manager Christine Howe has been promoted to the newly created position of SEVT General Manager. The company’s single GM will provide a consistent management presence and message, and will make both divisions more blended together. She will work in both offices starting July 11th. Howe started work at the MOOver in March, 2017 and became GM the following September.
In order to support Christine and the Current staff, Heather Gilbert has been promoted to Operations Manager in Rockingham effective July 13th. She has been a MOOver driver for several years, has run a school bus fleet, an auto dealership service department, and has been a mechanic. She will work full-time in Rockingham.
“Any time a senior executive leaves is an opportunity for re-organization”, said Randy Schoonmaker, SEVT CEO. “We have come up with a plan that is not focused on saving money but rather focuses on support for the Current staff as well as bringing both divisions closer together under one brand.”
SEVT announced a re-branding plan last January to blend the two divisions into one MOOver brand. The Current’s buses are being re-done in Holstein spots like the MOOver buses, and staff will soon be wearing the same uniforms.
The company’s websites, social media, and print marketing will also be re-worked by a soon-to-be-hired ad agency. Those projects should be completed by late fall.
For questions please contact Randy Schoonmaker at 464-8487 or email@example.com .